Experience Design (XD) is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions, with less emphasis placed on increasing and improving functionality of the design.

Experience Design requires a cross-discipline perspective that considers multiple aspects of the brand/business/environment/experience and seeks to develop the experience of a product, service, or event along any or all of the following dimensions:

* Duration (Initiation, Immersion, Conclusion, and Continuation)
* Intensity (Reflex, Habit, Engagement)
* Breadth (Products, Services, Brands, Nomenclatures, Channels/Environment/Promotion, and Price)
* Interaction (Passive < > Active < > Interactive)
* Triggers (All Human Senses, Concepts, and Symbols)
* Significance (Meaning, Status, Emotion, Price, and Function)

The more in-depth and consistently an event is developed across
these dimensions, the more responsive an offering is to a
participants needs and desires.